Sharon B Smith
Author
Pub. Date
c2012
Description
Examines the evolution of sports marketing through the lives of Dan Patch and the three men who owned him: an Indiana breeder, Dan Messner; M. E. Sturgis, who sold the horse for $20,000 (a fortune in those days) and spent the rest of his life trying to buy him back; and Marion W. Savage of Minneapolis, whose entrepreneurial skills presaged todays sports marketing geniuses.